The failure rate for 
new and young small businesses is unnecessarily high. Without a healthy emerging 
business community, America cannot thrive. A recent 
report from the Small Business Administration (SBA) reveals the failure versus 
success rate of new small business establishments within the United 
States.
 
-         
33% fail within the first two 
years
-         
56% fail within the first four 
years
-         
70% fail within the first ten 
years
 
There is a growing 
need for education, guidance and support. Specifically, new entrepreneurs 
reported a lack of business expertise in areas such as finance, hiring well, 
managing employees, and strategic thinking. The Making It! Institute is here to provide 
education and guidance to emerging and existing small business owners. By 
offering programs, events, and support, our goal is to increase the success rate 
of small businesses, supplying them with the tools to grow and prosper in 
today’s economic climate. From our 20 year history of working with small 
business owners, we strongly feel that there is also a need for help with their 
soft skills. Leadership, sales, managing rapid change, developing a personal 
support structure and flexible goal setting are necessary to help these 
businesses survive and grow.  
 
In the US Census 
Bureaus’ most recent Survey of Business Owners (2007), the findings list only 
15% of minorities owning businesses, whereas this demographic accounts for over 
33% of our US 
population. Veterans ownership is at 12%. The 
Making It! Institute aims to help reduce our country’s serious 
business ownership divide by targeting its programs, events and outreach toward 
minorities, women and underserved communities.
 
Additionally, there 
is now a growing need to earn money over a longer lifespan, so baby boomers and 
others over age 50 are increasingly starting businesses. A recent AARP study on 
self employment by the RAND Corporation found that about one in 
three self-employed workers age 51 to 60 made the transition to self-employment 
at or after age 50. The Kaufmann Foundation which studies entrepreneurial 
activity in the U.S. 
says that Americans in the 55-64 age groups start small businesses at a rate 
that is greater than all other age groups. The Making It! Institute is developing 
programs inclusive of this growing demographic.