The Barber Shop Lesson
Barber
shops in African American neighborhoods play several roles. They are a
town hall and political debate forum as well as offering the expected
hair care services. In addition to a hair trim this past weekend, I was
reminded of the microcosm of the entrepreneurial spirit that exists in
these shops as well.
My
barber, Rodney, is a grandfather of Social Security collection age, and
he considers himself to be semi-retired. Here is what I noticed during
45 minutes in the Crenshaw Boulevard shop where he cuts hair several
days per week: When I arrived, there was one customer in the chair
getting a cut, and there was another person lined up ahead of me. By
the time my haircut was done and he handed me a mirror to admire his
craftsmanship, before pocketing my $20 bill, I did a quick calculation.
Three customers in forty five minutes at $20 each adds up to $60 an
hour, including a 15 minute break! A junior attorney or aerospace
engineer would be tickled to accept the equivalent of $60 an hour in
today’s environment.
While
Rodney doesn’t work forty hours per week nor does he capture $60 for
every hour that he’s in the shop, he probably takes home enough working
for himself to nicely supplement any other income, and while I suspect
that the word honesty must be in the shop’s code of conduct, I would
not bet that all the cash is reported to those who care about such
things, like the IRS.
While
I waited for my turn in the barber’s chair, a man of undetermined age
walked through the shop with a belt slung over his shoulder and that
belt held about ten various cell phone pouches. Though sunglasses
shielded his eyes it was easy to see that he was sizing up the room in
search of customers. Since I do love to support other small businesses
and my Blackberry didn’t have the benefit of a pouch that could go on
my hip, he probably spotted me as a likely buyer. Five dollars for the
fake leather holder seemed like a fair deal, and the transaction only
took thirty seconds to capture me as another happy customer. He may not
see himself as an entrepreneur, but he was demonstrating the spirit.
Just
after I settled into Rodney’s chair for my trim, a woman came up to him
with a Styrofoam container and said that she is launching her catering
business and wanted some of the barbers to sample her food at no
charge. Though I didn’t want to suddenly move my head for fear of
leaving there with more than a simple trim, I gave her an “atta girl”
smile for that smart marketing move. I loved the simple resourcefulness
of what she was doing.
This
barber shop is a beehive of activity with about twelve chairs and
customers ranging in age from four years up to people in the cocktail
hour of life. I hope the youngsters were taking in these lessons on
what my father used to call “the hustle,” which meant having a variety
of legal ways to make a living. When I hear people say there aren’t
enough opportunities and that they can’t make money, I’ll tell them
about the simple but valuable barber shop lessons.
- Nelson Davis | Small Business Expert